Persil Liquid Detergent for White Thobes, the first-ever liquid detergent for White Thobes across the Middle East, announced today the launch of an all-new Oud fragrance variant. The launch of the new fragrance, the first and the only one-of-its-kind in the region, follows tremendous consumer acceptance of Persil Liquid Detergent for White Thobes since its launch last year.
The Persil Liquid Detergent has been designed exclusively to give White Thobes unmatched cleanliness and brightest whiteness wash after wash compared to any powder detergent even if mixed with bleach. Oud is part of the regional custom and GCC nationals apply Oud when wearing thobes. In line with this, Persil has launched its liquid detergent with Oud fragrance variant that has been developed by global perfume experts.
Persil Liquid Detergent conducted a consumer survey, testing 16 different fine oud fragrance options with consumers. Following this, the company decided on the winning Oud variant, preferred by 90% of consumers. Interestingly, 100% of those consumers would purchase the Oud fragrance as soon as it is launched, the survey said.
Al-Jedaie Men’s Fabric Company has also recommended using Persil Liquid Detergent for White Thobes. Moreover, based on a consumer research conducted by the company producing Persil, 90% of consumers who tried Persil Liquid Detergent for White Thobes would like to re-purchase it. This is ample testimony on the success achieved by the liquid detergent over the last one year.
For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful through its three operating areas - home care, personal care, and adhesive technologies.
Globally, Henkel is ranked among the Fortune Global 500 companies. The 3 main divisions within Henkel are Home Care, Cosmetics, and Adhesives. More than 60 per cent of Henkel’s sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 per cent of the company’s total sales.
All these 3 divisions have strong presence in the GCC region. In fiscal 2008, Henkel worldwide generated sales of 70.5 billion Saudi Riyals and operating profit of 7.5 billion Saudi Riyals. With over 52,000 employees worldwide, Henkel ensures that people in more than 125 countries can trust in brands and technologies from Henkel.
Henkel Saudi was established in 1998 and has since then grown by leaps and bounds. Today, the company employs 320 people with a strong Saudi workforce and has also established itself as the no. 2 player the Home Care category.
Issued by Landmark PR & Event Management
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