Make_Money_Programs_Died
I promise that if you listen to the audio at the link at the bottom of this page you will laugh to the point of tears! The audio is a grab from a webinar he recently did with Jeff Johnson (perhaps the fastest talking internet marketer on the planet).
Frank Kern is a successful internet marketer from the US and is considered by many to be one of the top "guru's" in the internet marketing space today. His trademark blonde hair and laid back style combined with his business acumen have garnered him a huge and loyal fanbase. His info products typically sell for $1997, a figure that has become almost a standard ticket price for top internet marketing product launches.
He hired an author (via elance.com) to write a "Teach your parrot to talk" book. After doing some keyword research he discovered that the market was big. He also heard of a guy who was doing the same thing profitably offline so he wrote the ad in advance, promising everything a parrot owner could want. Then he hired a writer from eLance, to fulfill all those promises (and point out the unrealistic ones).
It cost him $650 to hire the writer. (Note: Most newbies would balk at spending $650 before making a dime on that product they were building. Mindset matters.) Frank built a $3,000/month income stream from this eBook alone.
He then said to himself: "What other pets are out there?"
Frank had worked with dogs in the past, and realized that dogs respond well to positive reinforcement. So he created a course, where he could automatically create a different web site for every diff breed of dog (600). He ran ads for each breed of dog, offering the same book with 600 different web sites - one per dog breed. This business launched in 2005 and went on to make sales of over $1 million in 2006. A simple approach, that scaled up exponentially.
He found that he really enjoyed showing other entrepreneurs how to make money online so he sold the dog business after 2 years, and focused on teaching people to make money online. Frank regularly holds live seminars where he commands up to $25,000 per ticket.
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LISTEN TO THE RECORDING THAT WILL MAKE YOU LAUGH UNTIL YOU CRY:
http://mlwblog.com/
Photo:
http://www.prlog.org/
