Spotted Frog Design, a web marketing company based outside of Philadelphia that offers search engine optimization (SEO) services, has just opened a Google Penguin Helpline to offer guidance and advice to business seeking to improve their search results naturally. The helpline can be reached 24 hours a day by dialing 866-891-1882.
"The search results have been shaken up significantly, in many cases", said Bill Kilpatrick of Spotted Frog Design, commenting on the many businesses currently struggling with diminished search traffic in the wake of recent algorithm updates. "On the whole, our sites have fared very well and I think this is a positive direction for [Google] search... although some site owners certainly do feel they were penalized unfairly." He later emphasized, "Regardless of whether or not they deserve their site's decline is search results, there are proactive steps they can take. This is why we've decided to offer the Penguin Helpline."
Google and other major search engines frequently update the mathematical algorithms used to derive their results for search queries, although most are small changes aimed at incremental improvement. "[SEO strategies] that worked years ago may not work in today’s world," said Nick D'Alleva, also of Spotted Frog Design, who explained that user demand for better quality search results has driven continual algorithm updates. The company's helpline seeks to provide a starting point for business owners seeking to restore their former prominence in the results for queries related to their products or services.
"Penguin is just another set of updates intended to improve search quality," commented Todd Cardin, PR manager for Spotted Frog. When asked how this specifically affected companies marketing via Google and other major search engines, he responded "Well, this does mean higher standards [for inclusion in search results], but also an increase in the number of factors that are considered, and the weight of each variable". The company believes that, through its "SEO helpline" it can help many of the businesses lacking the time or expertise to manage their search-based marketing efforts in-house.
The Spotted Frog strategy revolves around “white hat” techniques, which are less likely to be affected negatively by algorithm changes because they comply with Google's own webmaster guidelines. These efforts are often more successful on a long-term basis, rather than immediate solutions. Spotted Frog is offering business owners consultations through their telephone helpline, free of charge and with no obligation to utilize the company's services. Businesses wishing to discuss changes in the Google algorithms, as well as how they affect their websites, can reach the hotline by dialing 866-891-1882.
Spotted Frog Design is a web design and internet marketing company based in the Philadelphia area. They specialize in SEO, lead generation, and web marketing campaigns. For further information, please visit their website at http://www.spottedfrogdesign.com