Created in May 2011, the agency is celebrating its anniversary this month.
“The height of a recession is hardly a great time to launch a business,” said Fenichel. “Specializing in real estate, homebuilding and related fields when those industries are suffering creates another set of challenges. But we got lucky with timing.”
After 10 years as K. Hovnanian Homes’ director of public relations, Fenichel hung out his own shingle. The name “In-House”
“I was the in-house public relations counsel there and I wrote about housing and communications,”
Fenichel said he hung out his own shingle so he could focus on strategic communications and bolstering clients’ reputation rather than sell a bunch of disconnected tasks that generating billings but don’t really help a client succeed.
Fenichel recently revived the blog, offering Realtors some thoughts about using social and traditional media more strategically.
The accredited public relations professional said his agency’s success is the result of his knowledge of traditional and social media and his ability to use that knowledge to support his clients’ business goals. It also helps that the real estate market is enjoying a revival.
“Everyone I talk to is much more optimistic than they were a year ago,” said Fenichel. “Nobody, including In-House, is out of the woods yet, but people are more optimistic. Homebuyers are looking at new and existing homes, so the companies I work with are seeing more work and sharing that optimism. For the first time, builders and Realtors are making plans for the future.
“We’re excited to be part of those plans,” he added.
How is Fenichel celebrating his one-year anniversary:
“It’s nice to be this busy,” he said.
In-House Public Relations is an award-winning, focused public relations firm serving the homebuilding, real estate and public safety industries. Past and current clients include K. Hovnanian Homes, Meritage Homes, Grant Homes USA, The Holmquist Team of Keller Williams Towne Square Realty and Jockey Hollow Dentistry. Part of a national network of PR firms, it specializes in strategic planning, media and community relations, crisis management and special events.
Fenichel has been practicing public relations since 1983, when he left the world of newspapers and joined AT&T during its divestiture. An accredited practitioner, he is past president of the New Jersey Chapter of the Public Relations Society of America and an adjunct professor at Fairleigh Dickenson University.
In addition, he’s a director of the Blood Center of New Jersey, a member of the Chester Area Professional Club and serves on the Mount Olive Economic Development Committee. He’s also an active paramedic and volunteer firefighter.
More information about In-House Public Relations is available at www.inhousepr.biz or by calling (973) 970-3411.