PRLog - May 17, 2012 - BIRMINGHAM, Ala. -- Tomball, Texas (May 17, 2012) -- BLACK IGUANA® Cocktails in a pouch announced its product distribution expansion into four new states – Alabama, Arizona, Missouri and Vermont.
“The demand for BLACK IGUANA® cocktails created a 417% increase in revenue sales in the last year,” said Earl Castor, co-founder of DGI Beverage. “Our customers are extremely loyal and have been pressuring retailers and distributors in their areas to carry our full line of single-serve cocktails; classic lime, strawberry, peach and pina colada.”
BLACK iGUANA® Cocktails are ready-to-drink and are enjoyed straight from the pouch or served chilled over ice, slushy or frozen. The perfectly blended 10oz single-serve BLACK iGUANA® Cocktail pouches contain 5.5% alcohol/volume
“Our expansion into Alabama, Arizona, Missouri and Vermont is just the beginning of new roll-outs expected this year,” said Castor. “We have an aggressive plan in place with a key partner to grow the BLACK IGUANA® and reach to many more states.”
BLACK iGUANA® launched an aggressive, multi-platform social media campaign to educate our customers, distributors and store partners about our products. Our outreach campaign includes customer testimonials, user-generated content and daily content messaging to our thousands of followers and friends. Check out what our customers have to say on our Facebook Fan Page. All of this coincides with this season’s best events and festival participation wherever BLACK iGUANA is sold. (http://www.facebook.com/
The 10oz single-serve BLACK iGUANA® pouches come with re-closable spouts to increase the consumer’s experience. Whether consumption is straight out of the pouch or poured into a glass, it is easy and enjoyable.
“Our trademark black pouches and unique BLACK iGUANA® logo intensify the brand’s commitment to enhancing our customer’s lifestyle and image,” said Castor. “
BLACK IGUANA® Cocktails are ready-to-drink refreshing beverages that do not require any blenders, mixing or create any mess. Unlike other beverages on the market, our trademark, hand contoured pouches allow customers to drink directly from it without creating any additional clean up. The uniquely designed BLACK iGUANA® pouch is visually stimulating and drives sales among both male and female customers, unlike the island-themed pastel branding of our competitors who predominately target women.
Consumers can purchase our wine-based margaritas in grocery, convenience and liquor stores where applicable. Currently BLACK iGUANA is on the move. If you are interested in becoming a distributor or retail partner, please contact us. For more information about BLACK iGUANA, visit www.blackiguana.com
About BLACK iGUANA® Cocktails
BLACK iGUANA® Premium Wine-based Margarita Cocktails are the groundbreaking Ready-To-Drink cocktail line packaged in freezable pouches. The Texas-inspired concept of freezable pouches for premixed wine-based cocktails was the brainchild of two Houston entrepreneurs and brothers, Earl Castor and Paul Castor. BLACK iGUANA® is rapidly growing into one of the most recognizable brands in the new generation of Ready-To-Drink cocktails in the adult progressive beverage market today. BLACK iGUANA® exudes fun and appeals to consumers seeking a non-beer alternative.
About DGI Beverage, LLC
DGI Beverage is a privately-held company established in 2006 by Houston entrepreneurs and University of Houston alumni Earl Castor and Paul Castor.
The DGI Beverage winery is located in Tomball, Texas and handles all BLACK iGUANA® product bottling, packaging, and sales operations. The ready-to-drink BLACK iGUANA product launched in Houston, Texas before rolling out to other markets across the nation.
For product distribution, please contact Sales@blackiguana.com.