Los Angeles, CA, May 16, 2012 — Hit radio station 93.1 JACK FM returns for its eighth year as media partner to promote the 15th Annual LA Cancer Challenge on October 28th, 2012 at the VA Grounds in West Los Angeles, CA.
JACK FM is “excited about the opportunity to partner with and promote the LA Cancer Challenge event” with “a strong media partnership that will drive attendance, create increased awareness and bring additional excitement.”
The LA Cancer Challenge (LACC) is the original Halloween run in Southern California. Now in it’s 15th year, the not-for-profit race raises funds for the Hirshberg Foundation for Pancreatic Cancer. The Hirshberg Foundation and the LA Cancer Challenge are honored to have 93.1 JACK FM back for an eighth year as a dedicated media partner in raising pancreatic cancer awareness. “It is wonderful to have JACK FM’s continued involvement in the LACC and their booth in the Health & Fitness Expo is always a huge success,” says Lisa Manheim, Executive Director of the Hirshberg Foundation.
JACK FM is the most successful new radio programming approach in North America with its upbeat and unconventional “Playing What We Want” branding. JACK FM’s programming and branding is licensed and marketed by SparkNet Communications. JACK FM will celebrate its 10th birthday in 2012.
Now in its 15th year, the LA Cancer Challenge 5/10K Run/Walk raises money to fund innovative pancreatic cancer research. Held the last Sunday in October, the LACC’s Halloween theme brings together diverse members of the greater Los Angeles community, many who have been touched by pancreatic cancer. To date the LACC has raised over $3.75 million dollars to support the Hirshberg Foundation’s Seed Grant Program, which funds innovative and promising initial pancreatic cancer research efforts.
Founded in 1997, the Hirshberg Foundation for Pancreatic Cancer Research is a national, nonprofit organization dedicated to advancing pancreatic cancer research, and providing information, resources and support to pancreatic cancer patients and their families. For more information contact Donald Wilson at (310) 899-2900.