Lingerie PR was set-up by Sherece Rainford to establish an agency solely dedicated to the media management of lingerie and loungewear. From her work in the Intimate Apparel industry and from talking to brand owners and other industry professionals she identified that lingerie and lounge wear brands really needed an agency that would put them first.
Sherece said: "I've been in PR for over 15 years now, so I've been in the game a long time! I'm really excited to launch Lingerie PR. To me lingerie and lounge wear brands always seems to hold second place to the rest of the fashion world when it comes to publicity. So I decided to have an agency that would be dedicated to lingerie and lounge wear; therefore always putting them first. I'm delighted to launch the agency with Claudette as a client and I'm looking forward to working with some great brands!"
Claudette’s lingerie collections are in tune with prêt-à-porter stories of the season, but follow their own unique and singular vision and style. With an expert eye on detail and full attention to fit, Claudette brassiere collections range from an A to G cup and everything in-between.
Claudette Creative Director Bok Goodall added: “It’s such an exciting time for Claudette in the UK, we are about to launch with figleaves.com and starting to work with Lingerie PR – the UK’s only PR company dedicated to lingerie and loungewear. Claudette is a contemporary, modern brand from A to G cup. We are fearless with colour and offer a fun, flirty, fashion product. Based in fabulous Los Angeles, designed and developed in London; we can’t wait to give the ladies of the UK a taste of what our US customers love about us!”