Balance Interactive Releases White Paper on Website Return on Investment

May 17, 2012 - PRLog -- Balance Interactive has released a white paper, Knowledge Is Power: Know Your Website's ROI. The paper was authored by Rich Wolford, account executive at Balance Interactive.

There are many triggers for a website redesign: outdated technology, a dated design or trouble managing the content. The next decision is how much to invest. This white paper explores how to answer that question by conducting a return on investment (ROI) analysis on the website redesign.  

"For marketers an ROI analysis can trigger a math anxiety attack but the reality is the analysis is simple and straight forward and anyone can do it,” Wolford said. "While most firms do a formal ROI analysis on technology investment, it is surprising that most do not for a website redesign."

Access the free white paper at: http://www.balanceinteractive.com/our-work/whitepapers

Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.