Driving inspiration from the family like relation between the consumers and local shops of the earlier days, My Mart is adopting different means to connect to the consumers at the personal level and involve entire family in the decision making when it comes to dressing up of the little ones.
Elated Mr. Pawan Agarwal, CMD, PB Retail specking on the occasion, said, “We have successfully completed our one year of operation in Delhi NCR with 7 stores. Our focus has been to connect with the consumers at the ground level to build brand loyalty and we are successful in the attempt. Our brand stands for the kids so we would like to connect every child with My Mart and participate in their celebration as a family. Such involvements at the local level would encourage the consumers to have faith in us as a Brand.”
The Anniversary Carnival will witness different celebrations for a week which will start from May 13 and continue till May 20, 2012 to involve as many kids from the city as possible. The carnival would begin on May 13 with birthday celebration of over 70 kids and also honouring the mothers on the special day. The celebration would continue for a week with drawing & painting competition, dance & fancy dress competition, singing competition and the carnival ends with kids fashion show on 20th May, 2012.
Getting tremendous demand & response from the consumers and wholesale retailers, PB Retail recently ventures into cash and carry format with its largest store in Palam Extension which is spread over an area of 12000 sq ft. We are also running an exclusive store called Toy Planet for branded and non branded kid’s toys, adds Mr. Agarwal. This is also our first budget store where we have tried to cut down the operational cost to give benefit to the retailers engaged in cash and carry.