Rivers’ expert online strategists proposed a captivating, stylistic design in fine detail to communicate the power and beauty of CPA’s vision. Key features of the “The Rite of Spring at 100” site include: a mobile-friendly design; compelling, media rich content incorporating audio and video clips to accompany text; and a social media interface displaying related content from Twitter, Facebook and YouTube. The secret for the Rivers’ designers is how skilled they are in making all the engaging elements fit. It just launched today - http://www.theriteofspringat100.org/
“‘The Rite of Spring at 100’ is big, a multi-faceted re-imagination of a profoundly influential piece,” states Lauren Rivers, creative director for Rivers Agency. “The website design had to be both inspiring and informative. We are excited and honored to have been selected to be part of this significant series at Carolina Performing Arts. It is a rare opportunity.”
The Andrew W. Mellon Foundation selected CPA to receive the $750,000 grant to bring the “Rite of Spring” centennial celebration to life.
The artists and collaborators involved in CPA’s “The Rite of Spring at 100” include: Yo-Yo Ma and the Silk Road Ensemble; The Marinksy Orchestra with Valery Gergiev conducting; the Bill T. Jones/Arnie Zane Dance Company; the SITI Company; pianist Yefim Bronfman; and Magdalena Kožená.
Events will also include academic conferences, a book on those proceedings edited by two UNC-CH music professors, and significant student engagement.
About Rivers Agency
Founded in Chapel Hill, N.C., in 1993, Rivers Agency is a full-service design, brand development and marketing communications agency. Services offered include TV spot and video creation and editing, public relations, marketing, print and web advertising, print and web graphic design, search engine optimization, web programming and site content management systems. Visit riversagency.com to learn more about the Rivers Agency’s services.
For more information, media may contact Lauren Rivers at (919) 932-9985 or Lauren@RiversAgency.com.