First Lifestyle App Designed for African-Americans

May 16, 2012 - PRLog -- – Excel Media Wire, a leading authority in the minority and African American media markets, has launched a game-changing mobile application targeting tech-savvy African Americans.  The application entitled, InSpotter, is the trendsetting authority on African American nightlife, entertainment and shopping, as well as social and cultural events in multiple major metropolises.  The slick, user friendly application is available to download free on iPhone and Android. InSpotter mobile app is easily accessible and poised to hit it big with social-media loving trendsetters.

By focusing on a previously neglected demographic, InSpotter is capturing the attention of a market already plugged in with smartphones but does not have an application to fulfill their needs.  
“With InSpotter, we’re filling a gaping niche in the African American on-line media market,” explains Bert Johnson, CEO of Excel Media Wire.  “African Americans are more likely than Caucasian cell phone users to text message, use social networking sites, browse the internet, use email and post multimedia content on-line, making an application like InSpotter a high demand tool for this demographic.”  Yet, despite the fact that African Americans represent a techy-savvy minority group already well versed in social media, InSpotter is the first mobile application of its kind to tap affluent African American trendsetters.