“The decreasing visibility for new titles in bricks-and-mortar bookstores, coupled with the vastness of the internet, makes reaching consumers harder than ever. The marketing of books and content has changed entirely,” said Gary Lynch, Community Leader for Digital Book World. “Given the ever-increasing amount of competition online, it’s critical for publishers to reach and engage consumers directly. Whether marketing books, digital books, or content of any kind, we need the tools to attract consumers through content marketing, email marketing, and social media. Our line-up of successful veterans of the digital marketing space will show attendees how.”
Top digital marketing experts from key media companies as well as publishing industry leaders will provide nuts-and-bolts techniques and a focused discoverability and marketing strategy. Confirmed speakers and sessions include:
• Jon Fine, Director of Author/Publisher Relationships for Amazon, will provide the secrets to more effectively marketing and promoting books on Amazon.
• Mike Grehan, ClickZ’s Global VP of Content and an expert on the future of digital marketing, will present winning search engine strategies.
• Dennis Yu, CEO of Blitzlocal, will do a live demonstration on using social media to market a product. Attendees will witness the immediate response the promotion demonstration generates.
• Joe Pulizzi, Founder of the Content Marketing Institute, will provide a road map for using content to develop marketing partnerships.
Attendees will also join discussions with publishing leaders including Rick Joyce, Chief Marketing Officer of Perseus; Kelly Gallagher, VP, Publishing Services for R.R. Bowker; Brett Sandusky, Lead Product Manager for Macmillan New Ventures; Kate Childs, Publicist for Digital & New Media at Random House; Fauzia Burke, President, FSB Associates, LLC; among other experts to show attendees how to invest their marketing time and dollars in the most productive ways, and see immediate results in book sales.
Each day of the Digital Book World: Discoverability & Marketing Conference (http://marketing.digitalbookworld.com) provides practical techniques for immediately achieving higher content sales through online marketing. Day 1 of the conference will focus on increasing discoverability using search engine optimization (SEO). Day 2 follows on with the tools needed to engage these new customers through content marketing, email marketing, and social media.