Guy will reveal research in three key areas relevant to multichannel retailers: how we shop, where we shop and what it means.
In the ‘how we shop’ section Guy will explore the general purchase decision making process and how multiple channels including stores, online, mobile and social media, are used to help consumers reach a decision on what to buy. In addition, he will look at general patterns of consumer behaviour across the various sectors.
The ‘where we shop’ section will explore how much we spend on each sector and how this is divided up by key channels, again including stores, online and mobile.
Finally, Guy will look at both the structural implications for the sector and the actions retailers will need to take to survive and thrive.
Guy comments: “Shopping today is a much more complex process than it was in the recent past. It is time for retailers to ensure that online, mobile and social media channels all play a role in driving revenue.”
About the event
From the outset, digital marketing has been focused on performance:
This session will take a broad view of marketing and focus on solutions and ideas that enhance demonstrably the performance of your acquisition, conversion and retention.
BIO: About Webloyalty
Webloyalty partners with over 120 online retail and travel businesses globally to help them drive incremental revenue and repeat purchases. Through its savings and discount programmes, such as Complete Savings, Webloyalty offers consumers who make a purchase at partners' websites the opportunity to benefit from discounts of 10% at hundreds of top online retailers, as well as ongoing cash back incentives for repeat purchases at the partner’s website.
Webloyalty, headquartered in the US, launched in the UK in 2007 and subsequently expanded into France, Germany, Italy and Spain.
MSL: +44 (0)7840 501881