The first step for the new partnership was a brand vision workshop during which KISS Future’s Strategy Planner, Sarah Reakes, helped the group tease out their proposition, personality and brand essence. Following this, the team at KISS developed a long list of potential names which answered the brief. A second workshop was then held to shortlist and finally pinpoint the most appropriate name. Pilot Fish Partnership was the clear winner in the process.
The name Pilot Fish clearly resonated well with all the partners explains Sarah, she said, “It perfectly reflects their brand personality and essence and was felt to standout in the financial services category.”
Once the name was finalised, KISS Communications then developed a Pilot Fish brand identity and marketing collateral and website (http://www.pilotfishpartnership.co.uk) to reflect the brand’s core values and personality.
Richard Jones, Partner at Pilot Fish Partnership, said “ It can be incredibly hard when you are very close to a project to identify a brand proposition and personality, let alone coming up independently with a name that reflects your organisation. We were delighted with the professionalism and creativity that KISS demonstrated during the workshops and are thrilled with our brand look and feel and thoroughly enjoyed working with KISS.”
KISS Future is available as a series of flexible structured modules over a pre-set timeframe or as a bespoke service.
Sarah Reakes, who regularly speaks at business events on KISS Future has over 20 years of experience in marketing and advertising both as client in a number of blue chip multi nationals such as Colgate-Palmolive and Nestlé, and more recently with advertising agencies such as Publicis and JWT. Sarah began her career with United Biscuits in the UK but since then has worked in New Zealand, Australia, The Netherlands and Belgium.
If you are interested in finding a unique and inspiring vision for your business then call Sarah Reakes on 01223 911123 for an informal, no obligation chat or alternatively email email@example.com.
KISS Communications is a creative communications agency built on the philosophy of keeping things simple. Our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.
We provide strategy, advertising, design, branding, digital, exhibition and public relations services prepared against strategic plans with concise success measurement. The KISS guiding principles are to have a lack of unnecessary complexity in everything we do whilst delivering maximum effect with minimum means.
The agency has won an impressive number of blue chip clients, including Anglian Water, Bokomo Foods UK, PlastiKote, Booking.com, Johnson Matthey, Bosch, SISK and Maersk, and successful SMEs including One Nucleus, Balancing Blooms, Plus Partnership, Real-Status, Intergence, and Cambridge Past, Present & Future.
Based in the heart of the East of England, KISS has established itself as one of the leading marketing agencies in the region. The company works with clients from London to Cambridge, as well as supporting companies in Essex, Bedfordshire, Buckinghamshire, Hertfordshire and Suffolk.
For further information, please contact:
Justine Smith, PR Director
T: 01223 911123
KISS Future helps companies define, focus and position aspiring brands to drive business growth through a simple, affordable and structured service. It demystifies and simplifies the brand strategy process and guarantees to deliver an inspiring and clearly defined vision for your brand.