Creating a Profitable Small Business Without Discounting: Business Book Named to NYT Best Sellers

May 15, 2012 - PRLog -- In this tough economy, small business owners are struggling to keep their doors open. According to the Small Business Administration, over 550,000 small businesses close each year. So, when business is slow, the go-to practice for many small business owners is discounting to attract customers. They run a sale, send out a postcard with a coupon or do a deal with Groupon to get people in the door, not realizing the harmful long-term effects these actions have on their company.

Sarah Petty, small business owner and founder of The Joy of Marketing, an online marketing company that helps small businesses, noticed this dangerous trend and realized the need for an alternative.

“Over and over, I see people get caught up in the discounting game in their small businesses,” says Petty. “Talented people start up businesses
 and
 become reactive,
 only 
to
 one 
day look up and realize that their phone 
isn’t ringing.
 So what
 do 
they 
do?
 They
 have
 a
 sale, 
advertising
 to 
the world that their products are now half
 off. But 
they 
don’t fully
 realize
 what 
a 
sale 
does
 to 
their 
business 
in 
the
 long 
run.”

That’s when Petty teamed up with her business partner Erin Verbeck to write Worth Every Penny: Build a Business that Thrills and Still Charge What You’re Worth, a book that teaches boutique businesses how to stop slash-and-burn price wars with competitors and still become profitable.

“Discounting attracts
 price-sensitive
 buyers 
who
 don’t
 value 
what
 they
 do 
and
 fight 
them
 every 
step 
of 
the way on price,” says Petty. “Ultimately, the business owners are working twice as hard to make half as much. That’s why we wrote Worth Every Penny: to show small business owners that there is an alternative to discounting that allows them 
to
 do
 what 
they 
love, 
and
 still 
charge 
what
 they’re 
worth.”


Worth Every Penny: Build a Business that Thrills and Still Charge What You’re Worth was released
 on 
April
 24,
 2012 and was 
announced
 as
 #4 
in
 The 
New
 York
 Times
 Book 
Review 
Best 
Sellers 
Advice, How-To 
and
 Miscellaneous,
 Hardcover
 section
 on
 May
 13.
 The 
book
 was
 also
 listed
 #1
 on 
the 
USA 
Today’s
 Money 
Best 
Sellers 
list and
 #2 
on the
 Wall
 Street Journal
 Hardcover 
Business Best‐Selling 
Book
list
 for
 the 
week 
that
 ended
 April
 29,
 2012.
 For 
more 
information on Worth
 Every
 Penny:
 Build 
a 
Business 
that Thrills 
and
 Still 
Charge 
What 
You’re 
Worth,
 visit 
http://www.wortheverypennybook.com

  
Founded by marketing expert Sarah Petty, The Joy of Marketing teaches small business owners how to compete without discounting through meaty marketing education and helpful business-building tools. For more information about The Joy of Marketing, visit http://www.thejoyofmarketing.com or subscribe to their blog for weekly marketing tips and strategies.