E-Commerce Platform Selection: Painting by Numbers

May 16, 2012 - PRLog -- Press Release                                              


E-Commerce Platform Selection: Painting by Numbers

DALLAS  – Vertical Cubed, a turnkey e-commerce service set that enables companies to enter or expand their presence in the e-tailing space, has written and released a white paper to aid the e-tailer in selecting an e-commerce platform. From A to Z, the e-tailer needs to know the steps and options in selecting the best platform to sell their products. Whether the products being sold are apparel and accessories or housewares and hardware, the process is the same.  

The purpose of this white paper is not to discuss individual e-commerce providers in detail, but rather to raise important discussion points to guide in the selection process. These discussion points will reveal a greater breadth of knowledge and accuracy in the selection for the e-tailer. With many education opportunities within this white paper, the business owners have the possibility to equip themselves for the evaluation process of an e-commerce platform. There are four primary categories to consider in platform selection: SAAS Model, Open Source, Managed Platform and Managed Framework-based Platform.  

For the business owner, understanding their strategic goals is paramount. The technology decisions behind e-commerce platform selection begin with understanding the overall strategic direction of the organization. Several questions are pertinent to determining what technology to purchase and why.  

Examining the organizations’ capabilities as well as leadership roles, strengths and the organization’s capacity are critical factors in the evaluation process. Knowing the resources available as the organization stands today as well as plans for the future is also essential.  Budget may be the third determining factor in selecting an e-commerce platform, as resources are allocated and revenues projected.  

This exercise may be a study of internal organizational goals and capabilities in an attempt to match them with a platform. Each type of platform and provider has significant advantages and disadvantages that must complement your goals and desired outcome, while also complementing your organization.  

Eric Wiley, Director of Technology said, “The core of our business is helping companies succeed. The correct selection of an e-commerce platform is paramount to that success. We hope to serve the e-tail community by raising awareness of important issues for consideration in the selection of such a critical piece of infrastructure.”


About Vertical Cubed
Vertical Cubed is secure, scalable and customizable to fit clients of most sizes. The e-commerce platform is feature-rich and offers an easy to understand Content Management System that puts e-tailing merchants in the driver’s seat to make real-time content and product data changes. The focus of the platform is to provide the entire suite of services necessary to create, launch, market and manage a successful enterprise digital channel, while competing in an extremely competitive environment.  

Vertical Cubed, a division of USFI, is a Dallas-based end-to-end e-commerce solution provider. Services include website design and development, website platform, website hosting, website management, fulfillment, logistics, supply chain management, marketing strategy, interactive online marketing, social media marketing, contact center services and customer care. Vertical Cubed and USFI have a network of partners suited to meet the ever-changing demands and needs of the business.  



For more information about Vertical Cubed, visit http://www.verticalcubed.com.


Media Contact:
Name:   Cathy D. Claterbaugh
Email:   CClaterbaugh@VerticalCubed.com
Phone:   214 624 5692