Jordan Alexis Beauty Empowers Women Through Their "Twice as Nice" Campaign

PRLog (Press Release) - May 15, 2012 - Christin Peeples, Beauty Expert and Founder of Jordan Alexis Beauty knows that a woman’s appearance plays a vital part in her self-confidence and her ability to realize her dreams.  So when the opportunity presented itself to partner with Dress for Success Michigan to help women in her community achieve their goals, she jumped at the chance.  A self-proclaimed addict of “All Things Beauty” and “A Forever Fashionista”, Peeples is excited to unveil her companies’ “Twice as Nice” Campaign – A campaign that uses beauty and fashion to make a difference.  This initiative symbolizes Peeples’ belief that with the right tools women can be empowered to accomplish anything. She also continues to share the importance of skincare and how it’s one of the most important steps in a woman’s beauty ritual.
“Caring for your complexion helps to create a flawless canvas and boosts self-confidence.  When you feel beautiful, others feel that energy and follow suit.  Being well dressed is just as important, it enhances that positive energy and is considered in my opinion to be the wrapping on the gift”, explains Peeples.  

Brenda Byrd, Executive Director of Dress for Success Michigan is also excited about this campaign and is hopeful that its efforts will bring tremendous support in which the organization’s clients can benefit from.  Byrd believes that “When you help the woman, you help the entire family.”  This is a belief that Jordan Alexis Collection is honored to support.  Jordan Alexis Collection will donate 10% of each sale made at www.jordanalexisbeauty.com to Dress for Success Michigan.  The “Twice as Nice” Campaign will run from May 15, 2012 to August 15, 2012.


About Dress for Success Michigan

Dress for Success Michigan is an independent, non-profit organization dedicated to implementing the mission of Dress for Success at the community level. The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since 1997, Dress for Success, has offered services designed to help clients find jobs and remain employed. With the help of its independent organizations, Dress for Success reaches more than 50,000 women in the United States, Australia, Canada, the United Kingdom, New Zealand, Australia, the Netherlands, Mexico, Poland and the West Indies each year.

About Jordan Alexis Collection

Jordan Alexis Collection is an online luxury skincare retailer that provides a coveted line of natural luxuries promoting beautiful skin. Inspired by time-tested beauty rituals, the collection includes gentle cleansers, nurturing oils & super softening crèmes. Visit www.jordanalexisbeauty.com.