PRLog - May 15, 2012 - KLAMPENBORG, Denmark -- Mr. Helmer has extensive experience with assisting software-driven companies in the Microsoft Eco-system with international growth. He holds a position as board member of the International Association of Microsoft Channel Partners and has an extensive personal international network of contacts in the Microsoft ISV, VAR and SI community.
"Growing sales locally and internationally is the challenge for all partners in the Microsoft Eco-system”, says Steen Helmer. “The Microsoft brand is well established and no company can differentiate and add value just by carrying a portfolio of standard Microsoft products. Defining the added value and the ideal customers for the individual solutions remains a critical strategic component for local as well as international growth strategies. TBK Consult is specialized in assisting software-driven companies with developing and implementing international Go-To-Market strategies including partner and customer recruitment."
As an executive partner Steen Helmer will dedicate his energy to further strengthen the TBK Consult Microsoft Competency Center, assisting Microsoft partners all over the world with international growth.
"We are very happy having Steen Helmer as an executive partner”, says Hans Peter Bech, Group CEO, TBK Consult. “Steen Helmer has many years of experience with the Microsoft Eco-system. He has led several Microsoft partner businesses himself and has substantial practical experience with driving growth and leveraging contacts in the Microsoft community. Steen’s dedication to TBK Consult is a substantial strengthening of our value proposition to Microsoft and the Microsoft community."