Joe’s first public appearance as an official member of the impressive Lonsdale boxing ‘stable’ of sponsored athletes (that includes Carl Froch, Nathan Cleverley, David Price, Jamie McDonald, Tom Watson, Cathy ‘The Bitch’ Brown, Darren Barker and Paul McCloskey) will be attending the launch of London Fight Zone, at London’s legendary Lillywhite’s sports store in Piccadilly Circus. At the launch Joe will be meeting fans and media while checking out the unrivalled range of boxing and fight related apparel and equipment on offer.
Joe remains one of Britain’s most successful-ever boxers and his record speaks for itself. He is a former WBO, IBF, WBC, WBA Super Middeweight and Light Heavyweight Champion and the longest reigning world boxing champion in recent years. Over a period of ten years he made 21 successful defences of his WBO Super Middleweight title and retired undefeated in 2009. In 2007 he won BBC Sports Personality of the Year. “Over the course of my career I have often fought and trained in Lonsdale clothing and equipment, including during my unification fight with Mikkel Kessler at the Millennium Stadium in 2007 and against Bernard Hopkins in Las Vegas in 2007,” he says. “Now its great to be actually working with Lonsdale and helping to promote the brand.”
According to Sunny Singh, Lonsdale Sports Marketing Manger, “Joe’s an absolute legend of British boxing and it’s great to have someone with his great experience and credibility joining the team. He joins boxing greats such as Muhammad Ali, Henry Cooper and Sugar Ray Robinson who have all represented the Lonsdale brand.”