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Follow on Google News | Preh Control Systems for the New BMW 3 SeriesPreh makes its debut as a development and manufacturing partner for the iDrive control system in the new BMW 3 Series.
By: Preh, Inc. Preh developed and launched into production both iDrive navigation versions – “Professional" The scope of supply for the BMW 3 Series also includes two switch units for the control of driver assistance and comfort features. The switch unit for driver assistance functions – such as lane change signals – is located in the instrument panel under the light switch center. The second switch unit includes, among other things, the so-called Driving Experience Control for selecting among driving modes ECO PRO, Comfort, Sport or Sport+. About Preh Founded in 1919, Preh is a globally operating group of enterprises with more than 2,800 employees. Headquartered in Bad Neustadt a.d. Saale, Germany, Preh’s development and production competencies focus on vehicle interior control systems, sensor systems, electronic control units and assembly systems for the world’s leading vehicle makers. Apart from the parent manufacturing and development center in Bad Neustadt, Preh oversees manufacturing facilities in Portugal, Mexico, Romania and China, as well as a customer support center in Novi/Detroit, U.S.A. Since the end of June 2011, the Joyson Group of Ningbo/China holds 74.9 percent of Preh GmbH shares, while the remaining 25.1 percent are held by the Deutsche Beteiligungs AG and Preh management. The company generated sales of €412 million in 2011. For more information, please visit: www.preh.com. End
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