Enhancing Corporate Image and Sustainability by Reviving Corporate Communication

May 14, 2012 - PRLog -- The responsibility and role of public relations in today’s business landscape is critical not only to the transferring of information across all facets; but to consistently produce communication vehicles that promote understanding and good public relations for the corporation. With the communications climate being what it is today, the struggle remains with coping with the intensity of communication as a result of hyper connectivity amongst businesses and consumers alike.

Public relations and corporate communication in the South East Asia are in the midst of evolving and corporate communication professionals are looking into various scopes including corporate sustainability and corporate social responsibility alongside the existing corporate communication task.

The 4th Annual Strategic Corporate Communication: New Age Communicators conference to be held on 2-3 July 2012 in Kuala Lumpur, Malaysia will be focusing on topics such as repositioning the organisation’s corporate communication agenda within in the social media arena; building a defensive and offensive media strategy to diffuse potential damage as a result of a crisis; instilling transparency and integrity to drive corporate reputation and sustainability and incorporating corporate social responsibility into corporate communication efforts.

"As a communications professional with 25 years of experience across diverse geographies and in diverse industry sectors, I believe that any Communications strategy must play a significant role in advancing business, in order to be considered effective. Today's PR professionals have so many more channels of communications available to them, but there are that many more challenges to address and pitfalls to watch out for!  

Marcus Evan's annual communications event, planned for Kuala Lumpur this year, is aptly titled: “Strategic Corporate Communication: New Age Communicator”. This much awaited event will allow participants from across the region to come together at a platform that allows for a sharing of experiences and an exchange of best practices," said Ranjana Smetacek, Director, Marketing & Corporate Communications of Fortis Healthcare India, who will be speaking at the event on brand communication strategy.

Some of the key speakers who will also be presenting at the conference include Olivier Richard, Global Communications Director of Alstom Power Services, Switzerland; Lina Yap-Abdullah, Regional Communications Manager of Shell, Malaysia; C.K Yeung, General Manager Corporate Communications of Cathay Pacific, Hong Kong; Manu Kapoor, Director Corporate affairs, CSR & Communication of Cairn, India and Aaron Kong, ASEAN Communications Manager of Lenovo, Singapore.

One delegate from PricewaterhouseCoopers, India at the previous 3rd annual conference has remarked that the conference was a very relevant topic and that each aspect of which was well handled by an excellent selection of speakers from different countries with diverse product and service management profiles.

Marcus Evans is one of the world's leading providers and promoters of global summits, strategic conferences, professional trainings, in-Company training, business-to-business congresses, sports hospitality and on-line information. Founded in 1983, the company now employs over 3500 employees operating in 35 countries around the world. The company's revenues are generated from clients across majority of the world's top 1000 companies. Our international network of offices provides a one-stop shop for a company's business intelligence, learning and training needs. For more information, please visit www.marcusevans.com.