Jason Olding Named Midwest Sales Manager for Boral TruExterior® Trim

May 14, 2012 - PRLog -- INDIANAPOLIS, IN – Jason Olding has been named the Territory Sales Manager for the Boral TruExterior® Trim product line in the Midwest U.S. market. Based in Indianapolis, Olding comes to Boral with a strong track record of sales success in the building products arena and will lead all territory sales efforts with a focus on building awareness of the innovative Boral TruExterior Trim product line among dealers, builders, remodelers and architects in the states of Indiana, Ohio, Illinois, Michigan, and Wisconsin.

“Jason Olding is an incredible addition to our team, said Tom Zimmerman, Director of Sales and Marketing for Boral TruExterior Trim. “He comes to Boral with significant experience in bringing new products to market through distribution channels and has built a strong track record of success and solid relationships with our target customer base over the course of his career.”

In his role, Jason Olding is responsible for increasing sales and awareness of Boral TruExterior Trim, a revolutionary product that has pioneered the new poly-ash category of trim.  Olding will spearhead all Midwest regional sales strategy, growing awareness of the product’s competitive advantages among distribution partners, dealer networks and builder, contractor and remodeler customers looking for a superb trim option. Olding brings significant expertise to the new position, having built sales and aligning distribution for innovative building product companies serving the same Midwest regional footprint.

“Boral TruExterior Trim has revolutionized the trim product industry and I look forward to showing customers and dealers in the region why it is truly the ideal choice for a variety of non-structural applications,” notes Jason Olding.

Prior to joining the Boral TruExterior Trim sales team, Jason Olding served as Eastern Regional Sales Manager for Krosswood Doors where he exceeded sales goals three years straight. He also spent four years at AZEK Building Products as Midwest District Sales Manager and Territory Sales Manager increasing overall market share and leading the training of all sales managers in the region. Jason Olding is a United States Marine and has been awarded the Marine Achievement Medal.

About Boral TruExterior® Trim:  Manufactured by Boral Composites Inc., which is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA.  Boral Composites Inc. is a manufacturer of sustainable exterior building products which reside in the poly-ash category.  

About Boral USA:
Headquartered in Roswell, Georgia, Boral USA is a leading manufacturer in the building material industry.  Boral USA’s product offering includes Boral Bricks: #1 manufacturer of brick in the United States, Boral Roofing: the nation’s leading manufacturer of clay and concrete roof tiles, Cultured Stone® #1 Brand of manufactured stone veneer, and Boral Material Technologies Inc. a leading marketer of coal combustion byproducts.