The game was played between March 21-25, 2012 at the Missouri Athletic Club. Team Joplin, presented by Wells Fargo Advisors, squared off against Team St. Louis, presented by Edward Jones. The final score was Team Joplin 11,806—Team St. Louis 11,620. The event is officially recognized by the Guinness Book of World Records as the longest basketball game in world history.
Founded in 1995, Integrated Network Cable began as a structured-cabling installation service but is most widely known as the parent company for ShowMeCables.com, an online retailer of cables and cabling supplies. Integrated Network Cable performs cabling installations throughout North America for both individuals and corporate clients. ShowMeCables.com has fulfilled the cabling needs for hundreds of thousands of customers.