Comfort Inn in Ithaca NY Launches Optimized Website to Boost Hotel Reservations

May 14, 2012 - PRLog -- Winter Park, Florida - The Comfort Inn Ithaca NY proudly announces the launch of its independent hotel website: www.ithacanyhotel.com. The hotel’s new user-friendly site showcases a clean design layout with easy navigation. It provides consumers with an efficient medium that conveniently serves as an information source as well as a booking link for travelers searching for hotels near Cornell University.

The live hotel website was designed and developed by Florida based eMax Hotel Internet Marketing, a provider of Hospitality Internet Services including hotel website design, brand website optimization, and search engine optimization (SEO).

The award winning Comfort Inn hotel near Cornell University welcomes visitors to their website to get a true feel for the hotel’s atmosphere and attributes. It focuses on aspects consumers are interested in such as things to do in Ithaca, complimentary guest services, room features, photo gallery, business travel amenities, and restaurants near the hotel.

The local region is certainly a key element to Comfort Inn’s new standalone website, and is emphasized on several unique landing pages. Cornell University, Ithaca College, Ithaca Beer Company, Buttermilk Falls State Park, Ithaca Festival, and the wine trails are among the major attractions near the hotel. The new website provides detailed information for these points of interest that are in demand for the hotel.

The quick accessibility users have to connect with the hotel and its surrounding area makes the Ithaca Comfort Inn hotel website a practical and necessary outlet. Guests can contact the hotel directly for inquiries, access local maps online, and get driving directions to nearby attractions using the new website. In addition, the reservation system is embedded in the website so travelers can check rates and availability, immediately reserve their rooms and earn Choice Privileges® points.

Communication through a direct online channel, such as an independent hotel website, is a cost efficient method to remain competitive. “Our goal is simple; we aim to increase hotel reservations across eCommerce channels through independent hotel websites that rank high. This in turn will yield a greater return on investment,” said Terry Mueller, Chief Executive Officer of eMax Hotel Internet Marketing. “As the hotel industry makes its transformation into web and mobile marketing, and consumers continue to search for lodging options online, SEO and brand optimization is key for hoteliers to boost their Internet presence. It is evident that web optimization will be around for a long time.”

For more information on hotel Internet marketing, or about the new Comfort Inn website for the Ithaca NY property, contact Terry Mueller at 407.998.8028.

About eMax Hotel Internet Marketing
eMax Hotel Internet Marketing, a subsidiary of Resource Technology Management, Inc., is a full service Internet marketing company specializing in hotel website design, search engine optimization (SEO), Local Search and more. Drawing on the expertise of its Internet development, marketing and hospitality industry experts, eMax provides integrated and comprehensive ROI driven solutions that increase hotel reservations across several eCommerce channels for branded and independent hotels nationwide. eMax helps its hotel partners achieve their digital marketing goals with cost-efficient services including website design and development, mobile marketing, brand optimization solutions, Facebook apps, and the latest SEO strategies. eMax Hotel Internet Marketing establishes a dominant Internet presence for clients to capture target markets, increase traffic and drive up conversion rates using proprietary technology platforms and proven methodologies. For more information, visit www.emaxhotelmarketing.com.