WDMP appointed by NatCen Social Research

May 14, 2012 - PRLog -- Britain’s largest independent social research organisation, has appointed WDMP, to conduct a strategic review and creative update of its interviewee recruitment communications.

NatCen Social Research (http://www.natcen.ac.uk/) is commissioned by leading organisations including Government departments and public bodies, such as charities and local authorities, to undertake social research on their behalf. Survey participants are selected by a method known as ‘random probability sampling’ which sees individuals selected from lists (e.g. Post Office’s list of addresses) ensuring NatCen gains an accurate and representative view of British society.

The communications strategies used to reach and inform survey participants remain a critical part of NatCen’s approach and are a major driver in securing responses. Prior to being personally interviewed by one of NatCen’s trained representatives, all selected participants receive advanced mailers detailing information about the survey, how they have been selected and outlining the interview process.

WDMP(http://www.wdmp.co.uk/) will be responsible for conducting a full audit of all communication sent to selected households, including survey collateral, direct mailers and interviewer material. With a strong focus on the participants journey, from first notification right through to interview stage,  WDMP will be developing solutions to improve response rates and reduce the time it takes for NatCen interviewers to attain responses.

“We have partnered with WDMP because they clearly demonstrate an understanding of our organisation and its accompanying challenges. They have proved they have the strategic and creative skill set to make an immediate and positive impact on the effectiveness of our social research projects and we look forward to working with them,” comments Mel Taylor, Project Director – Brand implementation, NatCen Social Research.

Gavin Wheeler, CEO at WDMP, adds, “NatCen Social Research operates in a demanding sector that is constantly evolving. We are excited by the challenge and look forward to making a positive impact on the important work they undertake”

WDMP will initially work on the Health Survey for England 2013, an annual survey designed to measure health and health-related behaviours in adults and children across England.  


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Media contact:
Karen Wright at Loudmouth PR:
T 020 7981 9859, E karenw@loudmouthpr.co.uk

About WDMP
wdmp is an independent, award-winning direct response and relationship marketing agency, established in 2002, which creates solutions through a variety of planning interrogation and insight, along with vigorous use of data. Its ideas are realised through any direct channel. And it does this to drive consumer engagement that delivers real and measurable customer value for its clients. In other words, it has one big obsession… delivering the numbers.  Which is exactly what it does for a number of major brands including Starbucks, Philips, Avent, Freeview, Monarch Airlines, Companies House, Carbon Trust and ITN.

About NatCen Social Research
At NatCen Social Research we believe that social research has the power to make life better. By really understanding the complexity of people’s lives and what they think about the issues that affect them, we give the public a powerful and influential role in shaping services that can make a difference to everyone. And as an independent, not for profit organisation we’re able to focus our time and energy on meeting our clients’ needs and delivering social research that works for society.