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Introduction
This case study describes how Barclays PLC has developed its investment banking operation from the somewhat marginalized BZW division to its current powerhouse status as Barclays Capital today.
Features and benefits
* MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.
Highlights
Barclays Capital has been a resounding success story for Barclays PLC, accounting for over 43% of total revenue in 2010 as well as giving the company a major global presence.
Barclays Capital is seeking to consolidate its position as a major player in the global investment banking sector mainly through the diversification of its operations.
Barclays Capital has targeted the Asia Pacific market to expand its operations in its aim of becoming a world-leading investment bank.
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