Ashok Leyland rope in MS Dhoni as its Brand Ambassador

In the first-ever association with a celebrity endorser in over six decades, Ashok Leyland, the Hinduja Group flagship and commercial vehicle major, today announced Mahendra Singh Dhoni as their brand ambassador.
By: Jayashankar Menon, Editor, Automotive Horizon
 
May 14, 2012 - PRLog -- n the first-ever association with a celebrity endorser in over six decades, Ashok Leyland, the Hinduja Group flagship and commercial vehicle major,  today announced Mahendra Singh Dhoni as their brand ambassador, according to a company statement. Ashok Leyland has started a slew of initiatives and new product innovations to aggressively gain market share and become one of the strongest players in the commercial vehicle business. This will be backed by an aggressive, multi-media campaign across all markets and addressing all customer segments. Dhoni will endorse the Company’s role in creating success stories for its various stakeholders in its new television commercial that goes on air today.

In a recorded message, the Indian cricket team captain said: “As a young boy from a small town, I have spent a lot of time traveling on buses and have seen trucks and truckers at close quarters. I understand the importance of transport and logistics to the development of our country. It is a privilege to become a part of the Ashok Leyland family that with its products and services is helping people move to better lives".

Commenting on the signing of contract with MS Dhoni, Vinod K Dasari, Managing Director, Ashok Leyland said: “Mahi’s choice was almost automatic for I cannot think of another person befitting the values of Brand Ashok Leyland so well. A true son-of-the-soil, a leader who is focused, straight-thinking, passionate and, most of all, humble, he will lead the numerous initiatives that are on the anvil. Our association with Mahi comes at a most opportune time. Our future-ready U-Truck range has already started to make its presence felt in the market with the innovative 8x2 on the anvil.  For a full report, visit http://automotivehorizon.sulekha.com/ashok-leyland-rope-i...
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Source:Jayashankar Menon, Editor, Automotive Horizon
Email:***@jaicoelectrical.com Email Verified
Tags:Ashok Leyland, Ms Dhoni, Vinod Dasari, Brand Ambassador, Hinduja Group
Industry:Automotive
Location:India
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