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Follow on Google News | Ashok Leyland rope in MS Dhoni as its Brand AmbassadorIn the first-ever association with a celebrity endorser in over six decades, Ashok Leyland, the Hinduja Group flagship and commercial vehicle major, today announced Mahendra Singh Dhoni as their brand ambassador.
By: Jayashankar Menon, Editor, Automotive Horizon In a recorded message, the Indian cricket team captain said: “As a young boy from a small town, I have spent a lot of time traveling on buses and have seen trucks and truckers at close quarters. I understand the importance of transport and logistics to the development of our country. It is a privilege to become a part of the Ashok Leyland family that with its products and services is helping people move to better lives". Commenting on the signing of contract with MS Dhoni, Vinod K Dasari, Managing Director, Ashok Leyland said: “Mahi’s choice was almost automatic for I cannot think of another person befitting the values of Brand Ashok Leyland so well. A true son-of-the-soil, a leader who is focused, straight-thinking, passionate and, most of all, humble, he will lead the numerous initiatives that are on the anvil. Our association with Mahi comes at a most opportune time. Our future-ready U-Truck range has already started to make its presence felt in the market with the innovative 8x2 on the anvil. For a full report, visit http://automotivehorizon.sulekha.com/ End
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