PRLog - May 12, 2012 - NEW YORK -- New York, New York, May 17th — Mc and Moda presents Defining Diva: Smart is Sexy; a red carpet fashion gala and charity handbag drive at 404 NYC in celebration of the smarts and hearts of leading ladies in business on May 17th, 2012, 6:00pm-11:00pm, co-produced by EvI Enterprises and Hanna Gedy. Mc and Moda is an exclusive online destination for the Fashion Forward Diva, free thinking ﬁerce females that take their fashion as serious as we do.
The World C.L.A.S.S. organization will be in alignment with their non-monetary policy of advancing the greater good by sponsoring the handbag drive with all donated bags benefiting the New York programs of 501(c)3 non-profit Dress for Success Worldwide.
Celebrity fashion stylist Marcellas Reynolds from the E! Network will host the event and style a swimwear segment which will broadcast live on iFAME TV, a Roku network reaching millions of households worldwide, as well as smartphones and an internet presence. Viewers should tune in at 8:00pm, May 17th, on ifametv.com for the live show. The event will be co-hosted by Julie Alexandria, television personality who specializes in Sports, Pop Culture, Fashion, and all things Geek-tastic. She has hosted shows for top networks including MTV, Spike, TLC, VS, ABC, SNY and CBS. Follow her @JulieAlexandria. The gala will be filmed by Emmy Award winning, Dean Love Films - a full service television production facility. Dean Love's programs have aired on NBC, PBS, FOX, The Discovery Channel, TLC, Animal Planet, National Geographic and RLTV as well as other networks around the world. The notable appearances of Marcellas Reynolds (@MarqueeMarc)
Among the professional business women being honored is Emmy Award winner and Executive Director of the New York Emmys Jacqueline Gonzalez who will share insights on success and what defines a Diva. Kelly Beaty, the Vice President of marketing and communications for Dress For Success Worldwide, Hodan Guled, Founder of S.A.F.E. (Somali and American Fund for Education) and Billie Mitchell, Founder and CEO of SuperNova Modeling Agency and Billie Mitchell PR add poise to passion and offer their experience as accomplished Passion Show participants.
The corps d’elite will include beauties from SuperNova Modeling Agency which will be showcasing the luxury looks for the official launch of Mc&Moda, an exclusive online women’s boutique. Design house Disciple of a New Era will inundate the runway with clothing inspired by a global culture.
Celebrity judges Billie Mitchell, Andrea Blanch and Darius B. Gibbs will decide the grand prize winner of a Make Up competition sponsored by Motives Cosmetics. Natalia Segura and Chronic Illness season the evening with live music and dance performances. Don Di Napoli aka Thrill Collins will dj the event. Original runway music powered by iStandard Producers.com. Luxury Giveaways, Hors d'Oeuvres and specialty desserts promise to enchant guests who are encouraged to support Dress for Success Worldwide, recipients of the handbag drive, by bringing donations to the event. Since 1997, Dress for Success has served more than 650,000 women around the world.
Brandon London, formally of the New York Giants, Miami Dolphins, Pittsburgh Steelers and currently with the Montreal Alouettes of the Canadian Football League, will be walking in the fashion show, as well as Jamie Otis of the Bachelor, season 16. Devotion Vodka is on board as the world’s first sugar free, gluten free vodka line.
Media will be covered by Musee Magazine and Salex Photography who will be in residence to capture the evening as a means of supporting the charity handbag drive, Passion and Fashion show. Branding moguls from Chachkey Media lent their branding expertise to transport the concept of Defining Diva into the website, program, logo and branding materials.
Actress, Model and Director of Public Relations for Kissing Lions Public Relations Agency Kahshanna Evans (2012 Bet Rip the Runway, Epic Movie, Law&Order) adds to the suite of talent that pooled together to fuse fashion with charity, lending hours of publicity and fashion consulting support. Talent&Skills Agency who has a mission to unite talent with industry professionals to creatively stimulate the global community put their best fashion foot forward and will be in attendance.
The World C.L.A.S.S. is globally-minded professionals celebrating: