Take it from those at MNC PR who know: crafting and formatting a press release is a very delicate matter. With the reporters’ inboxes and newsroom fax machines flooded daily with press releases from various organizations and even average citizens trying to get their neighborhood plight noticed, MNC PR’s professionals are highly trained to ensure that your press release will not be tossed down a sewer drain. There is zero-to-slim room to riddling with grammatical errors, burying in a convoluted e-mail, or being completely irrelevant to the reporter’s coverage area.
Mr. Thanzyl Thajudeen, Chief of Mark & Comm LLC, stated ‘In a perfect world we live in today, the PR department of a company works synergistically by getting everyone involved just to get a press release to the point where it’s ready to be unleashed on the world. But not every company has a charming trained PR professional at their disposal, and not every PR professional is a great writer. Further, not every company has the luxury of winning the hearts of editors and reporters, and give out that sparkling effect to readers [stakeholders]
A simple release is the face of your company that you’re sending out into the world, and it’s not a task to be taken lightly. From sipping a coffee and grabbing all what your press release has to say in its content through to crafting, editing, formatting and proofreading along with keeping it in line with the voice and tone of the brand or organization, MNC PR takes a professional and strategic approach. The approach is based on the objective of arousing the curiosity of the release and make conversations. These conversations are something that money cannot put value onto. And with the fantastic packages rolled out from MNC PR, all this is made possible.
‘There are many PR professionals and practitioners who can use the written word in a way that would make Hemingway blush, but their verbal skills would make even a child laugh. And then there are the publicists who have silver tongues and are all thumbs when it comes to writing. At MNC PR, it’s all different, we take the clients by storm and it’s a whole nine yards. We seize the moon by the teeth’, further stated Mr. Thajudeen T.