“I am releasing a collection that I feel will be a landmark in Sacramento clothing and eventually beyond,” said Tyler Wichmann, owner of Timeless Thrills Clothing. “The clothes were inspired by the city of Sacramento and will feature stylized photos taken in the city. I am calling it the Goldstate Collection.”
The Goldstate Collection will consist of four T-shirts, three tank tops and two snapback hats. The tees and tanks will be made with a custom-picked, 100 percent cotton shirt, custom re-label and custom tags. The hats will feature a puff version of the Timeless Thrills hourglass logo, and stylish embroidery on the back that says “ST” (“Stay Timeless”) and “CT” (Catch Thrills”).
Mr. Wichmann said he decided to start Timeless Thrills Clothing as a reaction to an industry he saw as “repetitive and drenched in inessential design.” He added, “The streetwear clothing industry is huge, with many companies out there, but they’re all doing basically the same thing. Guys were going out and seeing other people wearing what they were wearing.”
So, the mission of Timeless Thrills Clothing was simple: Make a truly high-end line of streetwear, but don’t mass-produce it. “Not long ago we released some custom-embroidered crewneck fleece sweatshirts,”
Wichmann said his clothing has “that streetwear look and feel” but is made with the best fabrics and most professional accessories. “It’s the quality of the product and attention to detail that make people fall in love with your brand and want to remain loyal,” he said. “It becomes more than just clothing. It’s a lifestyle. You’re not just wearing the clothes, you’re living them.”
Wichmann explained that for some companies the expression “high-end”
In its short life, Timeless Thrills Clothing has introduced a collection that includes two hoodies, five men’s shirts, three women’s shirts, beanies and snapback hats. It also released two “limited release” items – the aforementioned crewnecks and a black-and-orange themed “mini collection” consisting of a hat and shirt with colors that pay homage to the San Francisco Giants.
Now, with the Goldstate Collection, Wichmann feels he is ready to take the next step and become Sacramento’s premier provider of high-end streetwear. His price points are attractive: T-shirts and tank top shirts sell in the $20-$25 range, while embroidered crewnecks and hooded sweatshirts retail for $40-$50. Hats are $20. Occasional specials are run at Getta Clue and online.
The June 9 party at the Momo Lounge will be held in the evening. The address is 2708 J Street in Sacramento. The Getta Clue store is located at 545 Downtown Plaza. “The plan, once we capture the city of Sacramento, is to take the product line statewide and then maybe even nationwide and globally,” Wichmann said. “Some folks in Canada already buy from us online.”
The Timeless Thrills logo (an hourglass) and its theme of “Stay Timeless / Catch Thrills” reflects the company’s overall philosophy of life, Wichmann said. “What it says is, have good times forever and don’t let time pass you by. That’s what we’re doing as people, that’s what we’re doing as a company and that’s the image we’re projecting with our line of streetwear.”
For more information about Timeless Thrills Clothing, log on to timelessthrills.com.