PRLog - May 11, 2012 - SEATTLE -- (SEATTLE) May 11, 2012 — Leisure Care, a senior housing management company owned by One Eighty, was just named a finalist in two categories in The 2012 American Business Awards, the nation’s premier business awards program. The company will ultimately be a Gold, Silver or Bronze Stevie Award winner in each of its categories: Marketing Campaign of the Year and Website.
Leisure Care ad: The Crowd Favorite
Leisure Care is nominated in the Hospitality & Leisure industry for its Five-Star Fun advertising campaign in the Marketing Campaign of the Year category, as well as for its website (http://www.leisurecare.com)
“We’re thrilled to be recognized for our innovative brand and unique approach within our industry,” says Leisure Care Senior Vice President Jason Childers. “Leisure Care’s Five-Star Fun ad campaign and newly-redesigned website reflect the vibrant culture of both our company and communities nationwide — and offset the idea that growing old is no fun.”
The Five-Star Fun campaign has previously earned four Stevie Awards at The American Business Awards, more than 30 Mature Market Media Awards and 14 Best of Seniors Housing Awards from the National Association of Home Builders.
The final Stevie Award placement for the Five-Star Fun ad campaign will be announced during The American Business Awards’ banquet on June 18 in New York. Website awards will be announced during a second ceremony on September 17 in San Francisco. Details about The American Business Awards and the list of finalists in all categories are available at http://www.stevieawards.com/
About Leisure Care:
Leisure Care, LLC is one of the largest privately owned and most innovative operators of senior living communities in the United States and Canada. Founded in 1976, Leisure Care operates 44 retirement communities and nearly 7,500 apartments in the United States and Canada; One Eighty International manages retirement communities in Mexico and India. Leisure Care’s inventive ‘Five-Star Fun’ philosophy is changing the perception of senior living by providing amenities commonly associated with luxury hotels and which support healthy, active lifestyles. Dynamic programs and wellness-oriented offerings include: true restaurant dining; PrimeFit℠, an innovative health and fitness program with personal training options; Travel by Leisure Care, a full-service in-house travel agency; and Seniors Making Art™. Leisure Care is one of One Eighty’s senior housing and hospitality brands, which include Twist Travel℠, Edibility℠ and trucup, a recently launched premium coffee roaster. For more information, please visit www.leisurecare.com.
About the Stevie Awards:
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Sponsors and partners of The 2012 American Business Awards include American Support, Business TalkRadio Network, Callidus Software, Citrix Online, Dynamic Research Corporation, iolo technologies, John Hancock Funds, LifeLock, PetRays, Primus Telecommunications Group, SoftPro and VerticalResponse.