Instawares Named SEFA Member of the Year

May 11, 2012 - PRLog -- Instawares, a leading online retailer of restaurant equipment and supplies, was named SEFA Member of the Year at the 26th Annual Partnership Conference, held April 29 – May 3, 2012 at the Hyatt Regency Lost Pines Resort & Spa in Austin, TX.  Established in 1986, the Supply & Equipment Foodservice Alliance, Inc. is a network of top foodservice equipment and supply distributors and manufacturers.  Companies eligible for SEFA membership must adhere to rigorous standards for excellence, conducting their business in an ethical and fiscally responsible manner.  The Member of the Year Award is the organization’s highest honor, presented annually to a member company that has achieved tremendous growth while consistently representing the values of the organization.

Paul Stoner, Instawares’ chief operating officer, accepted the award on behalf of the company.  “Instawares has grown exponentially since joining SEFA four years ago.  Winning Member of the Year is a strong indicator that ecommerce is a viable way to sell restaurant equipment and supplies”, he said.   Stoner noted that much of the company’s growth can be attributed to the outstanding work of Instawares’ inside sales and bids teams, who partner with foodservice professionals across the industry on restaurant opening and remodeling projects in the U.S. and abroad.  Each day, this group of equipment and supply professionals offers its expertise to customers to help them select the best products for their needs and budgets.  Stoner believes that this unique combination of an online sales model, backed by a team of experts standing by to support customers, is key to Instawares’ success: “The vast majority of the business in our industry is still conducted at brick and mortar dealerships, many of whom view the internet as a threat because of the lower prices available online.  Instawares has a different business model than most internet equipment and supply companies in that we do not compete on pricing alone.  We stand behind the expertise of our team and have proven that you can successfully build and grow an ecommerce equipment and supplies company by providing customers with knowledge and excellent service.  Some of our competitors have lower prices.  However, they also generate a significant amount of revenue by charging customers excessive fees for returns.  Unlike our competitors, Instawares offers a true no-hassle return policy with no restocking fees for most returned items, making our pricing the most transparent in the industry”, he stated.

About Instawares
Founded in 2002, Instawares offers the largest selection of restaurant equipment and supplies available online.  With a catalog of over 200,000 products ranging from restaurant equipment and kitchen supplies to foodservice disposables, janitorial items, and office products, Instawares offers one-stop shopping for restaurant owners and managers.  Instawares has warehouses strategically located across the country, allowing most products to arrive within 3 business days. Headquartered in Kennesaw, GA, the company employs more than 100 equipment and supply professionals dedicated to providing exceptional customer service, product expertise, and competitive pricing.   For more information about Instawares or to view the company’s entire product line, please visit http://www.instawares.com.