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Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.
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Internet search engines have not been in existence for very long. As the Internet grew in the early 1990s, search engines began to emerge in an attempt to index Internet web pages. The early search engines were essentially a database of filenames.
In 1996, Larry Page and Sergey Brin started work on a search program called BackRub. As the BackRub search engine became increasingly popular, Page and Brin renamed it Google. Google rapidly rose to prominence, quickly overtaking Yahoo! as the leading search engine.
Google uses a process called PageRank to keep track of the relevancy of a page. This innovation led to Google achieving better results for search queries than any other search engine.
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