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Follow on Google News | Center for Productive Longevity Working to Defuse the Ticking Time BombOrganization Brings Awareness to the Alarming Facts of an Aging Workforce
By: Communications Strategy Group Recent surveys by AARP indicate that 80 percent of the Baby Boomers intend to continue working after leaving their regular career jobs, more than half on less than a full-time basis. Many need or want the additional income, particularly because of their wealth reduction from the recession in 2001 and the global economic crisis that began in the U.S. in late 2007. Other reasons to continue working include the desire to maintain cognitive skills, continue adding value, and remain socially connected. “We have been aware of this ticking time bomb for years without taking effective action. Now it’s really getting louder with the growing retirement of Baby Boomers at the rate of 4.2 million each year from 2011 through 2029, compounded by high unemployment and low economic growth for the foreseeable future,” says William Zinke, 85, founder and president of CPL. “We can defuse this time bomb by creating a wave of entrepreneurship across the country and stimulating employers to take a more flexible approach in providing employment opportunities for older workers.” According to CPL, we can defuse the ticking time bomb of our aging workforce in three important ways: 1.Baby Boomer Entrepreneurship Create awareness and understanding among the Baby Boomers about the benefits and opportunities of creating their own businesses. Entrepreneurship remains a critical factor in the country’s economic growth and vitality, with a spirit of pioneering and self-reliance still a part of America’s DNA. 2.Flexible Workplace Options Stimulate employers to develop phased retirement programs and other flexible workplace options that will retain and attract Baby Boomers 55 and older who want to continue working but on a part-time basis. A movement is developing in this direction, but a recent survey by Harris Interactive indicates that only 24 percent of Fortune 1000 companies provide such options. 3.Greater Talent Pool Utilization The reality is that America has a large and growing talent pool of workers 55 and older with experience, expertise, seasoned judgment and proven performance (EESP). Research shows that older workers have a higher level of commitment, reliability and motivation; have better overall skills and abilities than younger workers; and have much lower absenteeism and turnover. This talent pool must be tapped to a substantially greater degree. “Economic growth and our standard of living may be reduced if older workers are not provided with opportunities to continue working, yet there is no real recognition of the need to do so,” adds Zinke. “It is CPL’s purpose to change the national mindset about aging and retirement.” One way CPL is highlighting the benefits of senior entrepreneurship is by organizing a series of four meetings titled “Spotlight on Entrepreneurship Opportunities for Baby Boomers”. The first meeting was held at the Kauffman Foundation in Kansas City, MO, the focal point for entrepreneurship in America, on March 27 with almost 100 participants and excellent feedback. The next three meetings will be held at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Business in Chicago on October 11, and the University of Denver on November 15. To register, visit http://www.ctrpl.org/ Media Contacts: Jenny Foust or Alicia Hassinger Communications Strategy Group 303.433.7020 jfoust@csg-pr.com or ahassinger@csg- Company Contacts: William K. Zinke or James R. Hooks Center for Productive Longevity 303.499.3939 wzinke@ctrpl.org or jhooks@ctrpl.org About the Center for Productive Longevity The mission of CPL is to be the bridge between people 55 and older and their engagement in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. It is imperative that we recognize the value added by an aging workforce. Visit ctrpl.org for more information. Follow the Center for Productive Longevity on Facebook at facebook.com/ Contact: Alicia Hassinger Communications Strategy Group 3225 East 2nd Avenue Denver, CO 80206 303.433.7020 ahassinger@csg- http://www.csg- End
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