- May 10, 2012 - BERKLEY, Mich.
— CRDN, an international organization of textile restoration experts serving the insurance industry, and Esporta Wash Systems Inc., inventors and manufacturers of a patented washing system and detergents, have come to an agreement to discontinue the use of Esporta’s CCRN brand name. The CCRN (Certified Contents Restoration Network) brand was created by Esporta to represent a certification standards council responsible for establishing and monitoring standards for soft contents restoration throughout their member network – those restoration contractors who have purchased and been certified in the Esporta Wash System for soft contents restoration. The Certified Restoration Drycleaning Network, known by the acronym “CRDN,” is the oldest and largest franchise network of textile restoration operators, having built the first network of its kind in 2001, and serves the U.S., Canada and the U.K. Due to the two entities’ similar brand acronyms, CRDN and Esporta agreed that Esporta’s use of CCRN would be changed to the “Esporta Certified Operators of North America™” going forward.
Beginning immediately the network of restoration contractors certified in the operation of the Esporta Wash System for soft contents restoration will be known as the Esporta Certified Operators of North America™ (ECO). The announcement was made jointly by CRDN CEO Wayne M. Wudyka and Esporta CEO Randall J. Rhode. “Mr. Rhode and I came to a very amicable and mutually agreeable decision, recognizing that two similar brand identities operating in the marketplace caused confusion that benefits neither entity,” Wudyka said. “We further agreed that there are a lot of complements between our organizations, and we made a decision that collectively allows our members to come together to deliver complete textile restoration solutions without brand confusion, as we both have done and would do with any other contractor or organization in the industry.” Rhode said, “We firmly believe that it is in everybody’s best interest to ensure there is no confusion between the CRDN and the Esporta Certified Operators of North America™. I am very pleased with the discussions that have taken place between the CRDN and Esporta and the agreement we have reached.
I hope this marks the beginning of greater ways we can work together for the mutual benefit of all our members and the industry as a whole. Mr. David MacLean, acting President of the former CCRN and now the Esporta Certified Operators™, will continue to work closely with our membership to ensure the soft contents restoration services being brought to the Insurance Industry are of the highest level.” About CRDN CRDN is an international organization of experienced, highly trained textile restoration experts who specialize in insurance restoration laundry and drycleaning services for all types of loss. Adept at restoring textiles damaged by fire, smoke, water or exposure to mold and other contaminants, CRDN members offer an effective, efficient and proven solution for insurance professionals seeking to reduce costs and improve margins while closing claims quickly. CRDN currently operates in the United States, Canada and the United Kingdom. The organization’s website is www.CRDN.com, and claims assignment can be made across the U.S. by calling 1‐800‐963‐CRDN (2736).
About Esporta Esporta Wash System Inc. are the developers and manufacturers of a patented and proprietary soft contents restoration technology capable of restoring an average of 85% of soft contents that would previously have been cashed out using traditional cleaning systems. The Esporta Wash System provides the insurance restoration industry with an ability to realize never before possible restoration success for soft contents. The Esporta Certified Operators of North America™ represents over 200 restoration contractors in Canada and the US who have been uniquely trained, educated and certified in the next generation of soft contents restoration technology - the Esporta Wash System. Esporta Certified Operators™ benefit from certification, training and education, research and development, marketing supports and lobbying supports. Esporta Certified Operators™ are able to provide faster, simpler and more cost effective claim settlements by restoring and not replacing soft contents. Esporta also has operators in, Australia, Germany, Switzerland, Russia, and Sweden. Please refer to www.esporta.ca
) for more information.