DAX Systems will leverage the LeadFormix platform to optimize its marketing campaigns and drive sales with higher lead volumes, better lead quality, and better lead insight.
“The LeadFormix platform will enable us to effectively implement our marketing campaigns and better follow through to maximize their impact on our sales pipeline,” said Ernie Kaminaris, President and CEO, DAX Systems. “The insights provided by the platform will enable our sales team to focus on the right opportunities, connect with the decision makers and close deals faster than ever before.”
The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues
The LeadFormix platform is delivered as part of the CallidusCloud platform, an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.
About Callidus Software
Callidus Software Inc. (NASDAQ:CALD)
DAX Systems Inc. is a leading provider of purpose-built telephony applications servers for the SMB and Enterprise marketplaces. DAX Systems telephony applications servers provide independent software vendors (ISVs), developers, systems integrators, telecom distributors and interconnect companies with the performance and reliability necessary to deliver world-class telecommunications solutions. DAX is one of two select server providers to be certified for the AVAYA IP OFFICE line of products. Information about DAX Systems is available at www.daxsystems.com.