Enterprising women are supporting the UK economy by running thriving enterprises, often from home, and appear to be motivated by flexibility and a passion more than the idea of money and power. Most do not even connect with the word 'entrepreneur'.
Professor Logan (http://bunhill.city.ac.uk/
The Avon 'Everyday Entrepreneur' Report was given its name by Professor Logan because it has uncovered a new breed of business innovator which reveals that female entrepreneurs are opting to run their enterprises from home and often require little investment to get up and running.
33 percent of respondents, cited flexibility as the main reason for starting their own venture, with home-working enabling the 'everyday entrepreneurs' to fit their career around family or other commitments and keep overheads down and 59 percent stating flexibility was the most enjoyable part of running their own business.
Almost half, 45 percent of the women questioned said they were the chief income earner in their household. Four in ten respondents required no investment to get their enterprise up and running, suggesting that women are looking for self-employment options that insulate their family against financial instability and have low barriers to entry.
It also found young women aged 18-34 are more likely to consider themselves entrepreneurs (http://www.cass.city.ac.uk/
Angela Tucker, Avon UK Sales Director said: "The Avon 'Everyday Entrepreneur' Report demonstrates that self-employed women are contributing in multiple ways - to society, their families and, crucially, to the UK economy, with 84 percent of respondents expecting their business to grow or at least stay the same size over the next three years."
Professor Julie Logan at Cass Business School (http://www.cass.city.ac.uk/