However, pound for pound I would have to say arguably the most successful development, considering it lacks the sea view that everyone seems to want, is the Sai Taan Development in Laguna. Phase after phase of the same design and the same result time and time again. If there is a plot available it sells very quickly.
Sai Taan started their first project, to build 9 villas in 2003 on 8 Rai of land near Laguna, as of Dec 2006 they had 28 villas on 17 rai of land, these villas were all sold out in April 2007. In May 2007 Project 3 was launched with a total of 47 villas over 3 phases, not surprisingly they have now sold out of all the villas, not to mention the amount of re-sales as well, that is 75 villas (plus re-sales) in total with the last villas selling for $1.4 million. That is on average selling ¾ of a villa month for the last 8 years. Something most developers would give their right arm for. Added to this are the difficulties in selling when dealing with a bad economy, Tsunami, Riots, flooding and all the other negative press that Phuket receives and you would have to agree to that Sai Taan has been phenomenally successful.
Plots from around 800 sqm up to around 1500 sqm, the villas were designed by a Hong Kong Based architect, they are 3-4 bedrooms and have central private pool with the Kitchen, living, dining and bedrooms flowing around. They are beautifully designed to give a very open living space and are very functional and very private. Most importantly Sai Taan have delivered exactly what they have promised, no hidden costs, expertly built and also room for changes should the owner wish. Most importantly is a great community of very happy owners.
What is it that makes Sai Taan such a success? In my opinion it is the owners recommendations that is paramount to the success, the feeling of space when entering the villa, the price point and the brilliant location. I am sure there are many other factors as well. I guess it really is the overall package that is appealing.
As a Broker in Phuket, it is easy for me to recommend clients to a development where you know the buyer will get exactly what he has paid for and be very happy with his purchase. The developers are professional and honest and the current owners provide the best assurance that any buyer is making a sound purchase.
If you have not seen Sai Taan and you are interested n purchasing some very popular Real Estate then I suggest you take a look next time you are in Phuket.
Sai Taan, Approx. 77 Rai, 75 Villas, all sold out and as a broker, hoping for another phase.