The Lean Entrepreneur is Now Available

PRLog (Press Release) - May 9, 2012 - Eric Ries, the lean startup guru who recently published The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, just mentioned the latest to come from Patrick Vlaskovits and Brant Cooper.  Vlaskovits and Cooper's latest is titled The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Check out the book here for early access: http://custdev.com/The-Lean-Entrepreneur/.  

Developing further upon their first lean startup book, he Entrepreneur’s Guide to Customer
Development, their latest book will look at the future of innovation and why the lean startup approach is hitting it's full stride now.  The Lean Entrepreneur
dives into iterative, data-driven product development methodologies and why Lean Startup and Customer Development will be the de facto way to innovate due to the fast falling costs of bringing products to market.

Cooper and Vlaskovits follow the lean startup methodology that they promote with customer development and are allowing their lean evangelists to get early access, which gives them pre-published excerpts and the ability to provide feedback to the authors for them to iterate on.  In addition, they've listed to the masses and got FAKEGRIMLOCK on board to do all of the illustrations.

The Lean Entrepreneur will be published this fall by Wiley.  It includes case studies by companies such as 500 Startups, BetaBrand, Method, AppFog, and others.  In addition, they don't just discuss how and why, but why now!