Developing further upon their first lean startup book, he Entrepreneur’
Development, their latest book will look at the future of innovation and why the lean startup approach is hitting it's full stride now. The Lean Entrepreneur
dives into iterative, data-driven product development methodologies and why Lean Startup and Customer Development will be the de facto way to innovate due to the fast falling costs of bringing products to market.
Cooper and Vlaskovits follow the lean startup methodology that they promote with customer development and are allowing their lean evangelists to get early access, which gives them pre-published excerpts and the ability to provide feedback to the authors for them to iterate on. In addition, they've listed to the masses and got FAKEGRIMLOCK on board to do all of the illustrations.
The Lean Entrepreneur will be published this fall by Wiley. It includes case studies by companies such as 500 Startups, BetaBrand, Method, AppFog, and others. In addition, they don't just discuss how and why, but why now!