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Follow on Google News | How Does “Clean Label” Relate To Consumers?David Schmidt, President and CEO, International Food Information Council Foundation, addressed the question during a video interview for DDW’s “Expert Answers” series.
By: D.D. Williamson A clean label “describes a trend to reduce the number of ingredients used in a food product, and to have the ingredient names be more pronounceable for the average consumer reading the label,” said Schmidt. The clean label trend is not related to food safety for consumers and has no legal distinction or definition. It “does not relate to the safety of a product as any ingredient or color added to food must be deemed safe by the Food and Drug Administration before it is added to a food product,” added Schmidt. To see the full interview, please visit: http://www.youtube.com/ * * The Color House - DDW’s mission is to enhance the visual appeal of food and beverages. The Color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDW’s wide array of natural coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day. Visit http://www.ddwcolor.com and follow us on Twitter @ddwcolor for more information. End
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