The app was first introduced as mobiEXPLORE UK, prior to the smartphone “boom”, and with over 200,000 downloads it has proven popularity. That was in the days before app stores, when the installation process was a bit cumbersome. Now, with just a few clicks on their mobile, users can explore for themselves all the things that make Britain a great place to visit.
mx Great Britain has a clean and simple interface, yet it packs quite a lot of content and features. Travellers can use it to book a hotel, flights to the UK, a local tour or a ticket to a popular London musical. There is information on local attractions, things to do, places to eat, local tips, guides for 38 destinations in the UK … and much more. The app works in offline mode to help visitors save on roaming, and for those whose who need to go online, to check out the weather forecast or events, there is free Wi-Fi finder. With mX Great Britain travellers can easily use major social networks to share their UK experience.
Recent PhocusWright research shows that close to 50% of leisure and 75% of business travellers use their mobile for trip planning, booking and a range of travel-related activities. With 30.7 million visitors predicted to visit Britain in 2012, mx Great Britain aims to provide practical service to a large audience as well as inspiration to visit Britain.
Headquartered in London, Mobiexplore is a mobile publisher specialized in development of innovative mobile guides. Featured in Apple and Nokia app stores, and with over 1.3 million downloads of its editions for various European destinations, Mobiexplore guides have proven to be quite popular with travellers.