In collaboration with Novavine (http://www.novavine.com), an expert olive and grape nursery located in Sonoma County, Corners of Time (http://www.cornersoftime.com) will start propagating in the USA the treasured olive trees of Lebanon in June 2012. The superb freshness and flavor of Lebanese olive oil will be available domestically in the future; the Lebanese immigrants in the US will be proud to plant in their backyard cuttings from their Mother tree that has lived for 6,000 years.
In March of 2012, olive oil expert Nancy Ash (http://www.strictlyoliveoil.com) helped Corners of Time create two blends of olive oil made with the Lebanese Baladi (one of the seven varieties in quarantine) from quality producer Willani and three varieties popular in California: Arbequina, Koroneiki and Arbosana. Both blends won silver medals at the 2012 Los Angeles International Olive Oil Competition. “I was delightfully surprised by the robust flavor of the Lebanese olive oil from Corners of Time, and felt that the buttery smoothness of a California Arbequina-based oil would be complementary. I am pleased that our efforts won a Silver Medal at the L.A. County Fair competition, and hope that our future old-world/new-
Through morphological studies and the help of arcenciel (http://www.arcenciel.org)
With much to celebrate, Corners of Time will be hosting a Mother’s Day event in Fredericksburg, Texas on May 13 to plant the first Lebanese olive tree out of quarantine. Guests will have an opportunity to see, taste, hear and talk about the exciting future for Lebanese olive trees grown in the USA and the collaborative efforts between Lebanese mountain villagers, US growers and Corners of Time Mediterranean marketplace.
Prominent Lebanese journalist Carla Henoud said it best: “…To introduce our mythical olive oil in the U.S. market at a time when demand is growing. When Italy and others receive all the awards and when Lebanon remains discreetly silent and timid. To offer, at last, the taste of our quality products which speak of us better than all the media of the world...”
Fredericksburg is the natural environment for Corners of Time, a local Austin company active in its community. Its founder, Farid Rebeiz, an Austin resident since 1976, is an immigrant from Lebanon. He wrote to the olive oil producers in his Mother Country after Lebanon’s 4 medals at the 2012 competition:
Working with a team of specialists, Corners of Time will strive to continue creating award-winning US-Lebanese olive oil blends and product extensions to offer consumers access to the small artisan producers of the old country, by way of their online marketplace. This will pave the ‘wave’ for Lebanese products to be easily accessible to U.S. consumers while offering Lebanese manufacturers and producers of goods a unique portal to market through sampling ‘corners’ at partner hotels, airports or any unique place around the world. This collaborative effort opens doors for more market growth opportunities for all in the future.
“Sip – Click – Delivered: Taste, select, and have us deliver to friends and family a gift box filled with your choice of award-winning olive oils and other Mediterranean products that make your food delicious.” Irene Farrimond, Director of Sales and Marketing, firstname.lastname@example.org, (512) 474-2223