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EquiSight Launches Camera Technology with Defense Industry Expert, Medusa Scientific

EquiSight partners with Medusa to launch new camera technology

PRLog - May 8, 2012 - TUCSON, AZ—EquiSight is finalizing their technology by partnering University of Arizona engineering students’ brainpower with the industry expertise of Medusa Scientific, LLC.  This dynamic partnership will combine research and development efforts to move the “jockey cam™” prototype design into a substantial marketable product.  The newly formed partnership between EquiSight and Medusa has enabled the company to develop a proprietary imbedded camera, virtual presence IP and wireless transmission technology for the use in other sports, entertainment, law enforcement and military applications.
The EquiSight camera system is being developed as a project by David P. Matt and Kenleigh Hobby, students at the University of Arizona (UA) enrolled in the Race Track Industry Program (RTIP), a one-of-a-kind program that has educated some of the most successful equine professionals. UA engineering seniors joined with Matt and Hobby to design the patent pending technology for the “jockey cam” system.

EquiSight was one of the senior capstone design projects featured during the University of Arizona (UA) College of Engineering Design Day on May 1. This annual event showcased more than 55 projects designed and built by seniors majoring in various engineering disciplines.  The team won second place for Texas Instrument Analog Design Contest and advances to compete in Texas Instrument’s national competition.  

EquiSight recently partnered with aerospace and defense industry experts Medusa Scientific, LLC to build and commercialize the smart horseracing helmet for jockeys with the ability to stream sound, vision and GPS data to give viewers the real-time virtual experience of being in the race along with the jockeys.

Medusa Scientific CEO Dan Hodges stated, “We’re excited to see these bright young engineers and entrepreneurs step out and succeed.  American strength is derived from innovation, and innovative actions stem from young men like these pushing through boundaries into unknown new areas”.  Chief Scientist Rick Gerdes added, “Our systems engineering, electro-optics and proprietary high-bandwidth wireless communication are resulting in a real-time system for EquiSight; one that has never been fielded before.  It will add a startling element of realism and a high fidelity experience to the viewers.  Additional markets for the system”.

“This innovative technology will revolutionize the industry by putting horseracing fans in the saddle. We envision the number of horseracing fans to increase exponentially in the next few years with EquiSight,” said co-founder Kenleigh Hobby.  

EquiSight co-founders, David P. Matt and Kenleigh Hobby recently launched their company with assistance from the business incubator, the Arizona Center for Innovation (AzCI).  AzCI provides structured business development for technology companies and works with entrepreneurs to move technology through the commercialization process.  EquiSight is also a portfolio company with Wasabi Ventures, a venture capital, incubator, and consulting firm that specializes in building and advising early stage technology companies.

About EquiSight
EquiSight enhances the viewership for horseracing fans and officials.  EquiSight utilizes cutting edge technology to bring the traditional two-dimensional binocular video experience into the present day by allowing viewers to Ride the Race from the jockey's point of view.  This new perspective allows people the ability to feel the speed, beauty, and intensity from this “Sport of Kings.” For more information about EquiSight visit www.equisight.com.  Keep track of the action by following EquiSight on Facebook, Twitter @equisight and YouTube.

About Medusa Scientific, LLC
Medusa Scientific, LLC, a subsidiary of Medusa International, is a purist Research & Development company focusing on electromagnetic spectrum science, ultrasound technologies, particle physics research, unique sensing capabilities and e-field developments.   Medusa is headquartered in Tucson, Arizona and Medusa Scientific operates from laboratories in Tucson, and also in Albuquerque, NM with its sister company - Medusa Space, LLC.    For more information, inquire at info@Medusa.com.

About Wasabi Ventures
Wasabi Ventures includes two distinct but connected practices: Venture Capital and Startup Incubation. It funds entrepreneurs, starts companies, and helps existing businesses succeed. Wasabi Ventures takes active operational roles in its portfolio companies by leveraging its dedicated staff of more than 40 specialists. Its team of engineering, sales, marketing, analysis, legal, accounting, and management professionals can cover every one of a startup's needs. The company acts as senior management to its start-ups and business consultants to those with companies who need advice. It also provides investment capital and creative financing solutions to chosen portfolio companies.

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Source:Wasabi Ventures
Location:United States
Industry:Startup, Business, Venture capital
Tags:startup, venture capital, entrepreneurs
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