Winning in the Marketing Communications category, the Spiral16 Social Media Marketing & Measurement Tips blog was honored for helping to generate significant qualified leads and revenue growth for the company. The blog leveraged the experience and knowledge of Spiral16’s writers, marketers, and analysts to create helpful and educational content for marketing communications professional of all experience levels.
The social media-related topics and trends outlined in Spiral16’s blog posts ─ such as posts on social media measurement and why monitoring matters for all businesses ─ helped double traffic, unique visits, and overall page views on the site.
Panko added, “Our internal team was faced with the dual challenges of a limited budget and the need to maintain a steady stream of targeted, quality content when launching this effort. Ultimately, we were able generate a lot of qualified leads, more trials and demos of the software, and establish its authors as experts in the industry. By working together, we were able to produce a useful communication tool that resonated well with our clients and prospects.”
Of the project, one judge commented, “The blog is a well-planned, focused, informative, and well-written. It is a terrific example of how to do a company blog the right way!”
Spiral16 (http://www.spiral16.com) provides companies with a complete solution for social media and web analysis, turning accurate data into valuable business intelligence. Besides offering a web-based platform to listen, measure, and visualize your brand’s online presence, Spiral16’s Actionable Analytics services create customized reports with insight and recommendations that companies can use.