Complimentary Webinar - Branding in a New Era of Healthcare: Not Your Father's Hospital

May 8, 2012 - PRLog -- What is your current approach to brand development?

Is your brand ready for the coming changes in healthcare?

Does your brand connect consumers to the comprehensive healthcare support they seek?

Healthcare today is far more encompassing than it’s ever been before, touching virtually every aspect of how we equip ourselves to live our lives – physically, mentally and spiritually. Healthcare is no longer confined within the walls of your hospital, your ambulatory care centers or the offices of the physicians you employ. It’s more a product of the thousands of choices we, as individuals, make every day.

As a result, how consumers view healthcare and their expectations of providers is changing significantly.  Your organization – and your brand – are judged on the basis of your value to consumers in very broad terms – the extent to which you integrate with their lives, anticipating and proactively addressing needs based on information they have provided.

Join Ten Adams on May 17th at 3 PM Eastern to discover how to deal with these changing expectations and their impact on your hospital’s success.

In this 30 minute webinar we will discuss:
• Today’s New Proposition in Healthcare and How it Touches Every Aspect of Our Lives
• The Emerging Challenge of Brand Leadership
• The Five D’s of Brand Strategy Creation and Execution
• The Value of Customer Relationships and Emotional Connectivity as Demonstrated by Harley Davidson and Apple

Don’t miss this opportunity to take a deeper look at how hospital brands must change to meet consumers’ expectations in the new era of healthcare.

Space is limited. Register here to hold your spot: bit.ly/JINfQu