Here is a link to a demonstration of the product:
With this filter the user can go anywhere with a spoonful of specialty coffee, and by simply adding hot water can brew a perfect cup of coffee (and even tea from loose leaves) then throw away the disposable filter once the coffee is brewed!
Here's why this is important especially to the coffee industry:
1.The end of marginalization of small specialty coffee:
2.By using the filter retailers no longer lose money when they have to throw away expensive coffee that isn't drunk, because with the single use filter there is none!
3. Retailers will stock specialty coffee with greater confidence because with the use of the E-D-O cup a retailer can target a profit margin and keep it since the concept of "loss" is a thing of the past.
4.Travel with your own coffee: The simplicity of carrying an E-d-o Cup, a small quantity of ground beans, or whole beans and a small grinder, mean that you can take this cup with you "on the road" and enjoy your own coffee anywhere.
5.In the retail food industry the E-D-O cup may usher in a new era of BYOC (Bring Your Own Coffee) in the same way the phrase it is drawn from has revolutionized casual dining with (BYOB)!
The single serve coffee market -- begun in Asia -features versions where in-cup brewing filters are sold with coffee already enclosed in the retail packet; the Edo Cup is the antithesis to this development, as its uniqueness lies in the ability of the user to select fresh coffee to brew as the filter starts out empty.
The EDO cup is immediately available for sale online at the following shopping cart site: www.edocup.com and a few gourmet retail stores in the Western US.
Retail price is $20 for 50 Edo Cups, and all major credit cards are accepted on the site through PayPal.