“In my three-plus years with [x+1], I have worked with numerous agencies and seen firsthand how our offerings complement theirs to achieve measurable results that improve business performance,”
Because agencies often focus primarily on optimizing media channels, Beldner said her role involves acting as a catalyst to help them discover multichannel solutions for their clients, such as online media and website interactions. As agencies help their clients facilitate the journey of a consumer from initial engagement to loyal customer, Beldner will show them how to leverage [x+1]’s Origin DMP and its advanced analytics tools and reporting capabilities, enabling them to gain deeper real-time audience insights for their clients.
“We help agencies answer key questions like, ‘What are some of the messages customers need to see?’ and ‘How many exposures are needed across the purchase funnel?’ ” Beldner said. “We work with agencies so they can make the right decisions that have a direct, positive impact on campaign performance. Because [x+1]’s digital marketing hub takes a customer-centric rather than a media-centric view of interactions across channels, we’re in a good position to help agencies build out customer lifecycle plans for their clients.”
In addition to her work at [x+1], Beldner is very active in the Chicago Interactive Marketing Association (CIMA), where she is an Executive Board member and VP of Social Events.
“Agencies today are concerned with delivering a multichannel experience for their clients,” said Michael Dubin, Vice President, Sales for [x+1]. “It’s no longer just a matter of executing an online campaign and hitting your CPM or CPA numbers; agencies want to understand at a granular level how consumers behave throughout the purchase cycle. With Jess in this new role, we’re looking to build on her regional agency successes, creating a common blueprint for our team that will maximize returns for us, our agency partners and their clients.”
For more information on [x+1] and the Origin digital marketing hub, visit www.xplusone.com;