DSS first launched in 1998 fourteen years ago to promote Dubai into a summer destination, has proved to be a highlight of the city during this years. The venues of the event are spread throughout Dubai. The organizers of the event are Dubai Events & Promotional Establishment. Modhesh the popular cartoon of the region is the mascot of the event. The festival will also host some fashion shows exposing new trends in fashion. Other activities will include a heritage oasis, competitions, traditional shows and hospitality tents. In short DSS will reflect Dubai’s culture with history, art and traditions and the visitor will get complete insight into Dubai’s specialties. Since last fourteen years the event has become one of the attractions of Dubai.
DSS offers great opportunity for the Dubai residents as well as other country nationals to experience world class family entertainment along with the best shopping deals. Visit to Dubai during the festival will provide a chance to get Middle East’s finest Spa as well as various health and wellness treatments at discounted rates. The shoppers can hunt for bargains in nearly six thousand stores participating in this shopping event. About fifty Luxury malls will offer the best shopping promotions while hosting entertainment shows throughout the summer. The entertainment includes concerts, exhibitions and international shows of high repute. The shoppers at the participating outlets during DSS will get an opportunity to win fabulous prizes worth millions of Dirham’s. The mall based events and international character shows are the highlights of this Dubai festival.
The event is meant for all ages and families with the participating malls holding various entertainments for children of all ages. It is very much instrumental in displaying uniqueness of the culture of Emirates. The DSS weeks will be divided into themes called surprises and they will be named based on activities to be held during that period. The different surprises will be organized by various government departments in association with sponsoring company’s shopping malls and hotels. The DSS Festival focuses on amusement, knowledge and fun for kids during the annual summer vacation. The Modhesh fun city, at Dubai International Airport Expo is one of the popular areas of DSS. It is learning along with entertainment area for kids and will be open throughout the duration of the event.
According to the organizers of the event this years DSS is expected to attract huge crowds as the event is becoming more popular every year. And the warmth of the festival will automatically get transformed to the Tourist places in Dubai.
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