The launch of this category will further increase the assortment on the platform and offer a wide range of sports products and fitness equipments across brands. The category currently features products across Cricket, Tennis, Squash, Badminton, Football, Basketball, and fitness accessories among others. The focus is to bridge the gap between the demand and supply for this category, given the offline market is highly fragmented and unorganized to a large extent.
Snapdeal’s recent acquisition of eSportsbuy.com, which is India’s largest e-retailer of this category, has helped in building a strong supply side network, of a wide range of sports and fitness products.
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The company is 1200+ people strong and is the largest e-commerce retailer of watches, sunglasses, jewellery, perfumes, personal care, restaurant vouchers, among other categories in India, delivering to 5000+ cities and towns in India. 1 out of every 7internet users in India is subscribed on Snapdeal, and the company is adding over a million new subscribers per month.
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