“We are excited our Cinnamon-Clove Squares have made it to the final round and look forward to going for Gold at this year’s Summer Fancy Food Show,” said Kimberly Crupi Dobbins, founder of Simplified Foods. “In an effort to maintain a healthy lifestyle, we believe that delicious and good-for-you treats need not be complicated. Our mission is to create simple, great tasting and healthy snacks. While doing so, we strive to transform our grab-and-go food culture from one focused on preservatives to one that embraces whole foods.”
A sofi Award is the top honor in the $75 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation. The nourishing Squares were one of 110 Silver Finalists selected by a national panel of specialty food experts. The judges evaluated 1,935 entries across 30 Awards categories. Gold winners will be announced by noted chef José Andrés at a red-carpet ceremony June 18, 2012, at the Summer Fancy Food Show in Washington, D.C.
About Simplified Foods and Simple Squares
Simplified Foods is on a mission to create simple, great tasting and healthy snacks. Its flagship products, Simple Squares®, are all natural, savory-sweet, whole food snack bars infused with honey and herbs. Headquartered in Chicago, IL, Simplified Foods strives to transform our grab-and-go food culture from one focused on preservatives to one that embraces whole foods.
Our nut and honey squares are free of wheat, gluten, dairy, soy and refined sugars, are kosher and made with just 5 whole food and organic ingredients. And because we use unfired fare™, the Square’s power-packed nutrients are never compromised - straight, even, balanced, and exponentially good. Savory-
Join us in our quest for delectable and nourishing treats. You and your body will be glad you did. Available at fine gourmet and health food stores throughout the U.S. www.simplesquares.com.
